The iGaming industry, which encompasses online casinos, sports betting, poker, and other forms of online gambling, is growing exponentially in recent years. A significant driver with this growth is affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions based on the traffic o
Lead generation could be the lifeblood from a business. Without a steady flow of leads, even the most innovative services can struggle to find success. In today’s competitive landscape, fliers and other modes of leads generation may not always be enough. To stand out and attract high-quality leads, businesses must think creatively and strategical
The digital advertising landscape is increasingly dominated by programmatic advertising, a way that automates the buying and selling of online ad space. At the heart on this ecosystem are two critical components: demand side platform vs supply side platform. Both play essential roles in connecting advertisers with publishers, but they operate on op
In today’s digital age, businesses rely heavily on web marketing to reach and engage with their audience. But how do companies determine their digital marketing efforts are effective? The answer lies in digital marketing analytics. This field has evolved into an essential component of marketing strategies, providing businesses with the insights t